White Label Google Ads

Your Agency.
Our Google Ads.Better Results.

Most agencies already offer Google Ads. The question is whether yours is delivering results good enough to keep clients — and margins healthy enough to make it worth running.

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10+
Years in Paid Media
£1M+
Monthly Spend Managed
Our Position

"Most agencies run Google Ads. Few run them well. We exist for the ones who want to change that — without the cost of a specialist hire."

Why Agencies Switch

Better Performance.
Lower Overhead.

You're already offering Google Ads. The question is whether a junior generalist or a stretched team is the right long-term answer — for your clients or your margins.

Specialist Depth

We only do Google Ads. No split attention across five services. Your clients get a specialist who lives and breathes lead gen — not a generalist fitting it in between other work.

Less Overhead Than a Hire

A senior Google Ads specialist costs £40–60k plus NI, holiday, and tools. We cost a fraction of that with none of the HR complexity.

Proven at Scale

We've managed significant budgets for globally recognised brands. That experience and discipline shapes how we approach every account, regardless of size.

Invisible to Your Clients

Full white-label operation. NDA from day one. Reports go out under your brand. Your client relationship stays completely intact.

How It Works

Simple. Silent. Seamless.

We slot in behind your agency as an invisible execution partner. Your brand, your client, your margin — throughout.

01

Initial Conversation

Tell us about your agency, the client, and what's working or not. We'll be direct about whether we're the right fit.

02

NDA & Brief

We sign a confidentiality agreement before any details are shared. You brief us on goals, budget, and account access.

03

We Build & Launch

Campaign architecture, ad copy, tracking setup, and audiences — live within 5–7 working days.

04

Ongoing Management

Weekly optimisation: bid management, search term audits, A/B testing, Quality Score improvements.

05

Reporting Under Your Brand

Monthly performance reports formatted to your agency. Your client sees your logo. We stay invisible.

What We Run

Lead generation across the full Google Ads inventory. Focused and deep — not a generalist operation.

Search Campaigns

Intent-driven ads targeting users actively searching for your client's services. Tightly themed ad groups and rigorous negative keyword management.

Performance Max

Full Google inventory campaigns across Search, Display, YouTube and Maps. Scale volume while maintaining a tight target CPA.

Display & Remarketing

Keep your client's brand in front of warm audiences. Structured retargeting lists, audience segmentation, and creative guidance.

Ongoing Optimisation

Weekly bid management, search term audits, A/B testing and Quality Score improvements — all reported under your agency's name.

Track Record

Built on Real Experience.

We've managed paid media at scale for some of the most recognised brands in the world. That's the standard we bring to your clients.

10+
Years in Paid Media
£1M+
Monthly Spend Managed
Why Babyface Media

What Sets Us Apart

Lead gen specialist — not a generalist agency trying to do everything at once.

Google Ads only — Search, Performance Max, Display. Focused and deep.

Full confidentiality — NDA from day one. Your client, your relationship, always.

Proven at scale — experience managing large budgets for globally recognised brands.

Flexible commercial model — discussed on a per-partnership basis to suit your setup.

Remote, lean, responsive — no agency overhead or slow turnaround times.

Let's talk about your Google Ads setup.

Whether you're unhappy with current performance, stretched on capacity, or looking to improve margins — we're happy to have an honest conversation about whether we can help.

hello@babyfacemedia.co.uk
What to Expect
Response within one business day
NDA signed before any details are shared
No obligation — just an honest conversation
Commercial model discussed on your terms
Campaigns live within 5–7 working days